DOMINATING YOUR MARKET
Our Approach...To help bankers dominate their markets, we've had to change our entire sales training approach. For decades banks have used “group sales training” in an effort to improve their banker’s sales skills. But group sales training isn't the best way to develop your bankers into the dominate bankers in your market...individual sales training is!
Group Sales Training and Individual Sales Training are two different approaches with two different goals. Most banks choose group sales training because it requires less time, money and logistics to implement.
Group Sales Training is aimed at making sure all bankers are trained on the “basic” sales skills and procedures. The upside of Group Sales Training is the bank can quickly implement new bank-wide sales skills and procedures. The downside is it assumes that every banker needs the same sales skills and procedures. So, the bank’s top sales performers must sit through the same training as the average and poor sales performers. This is a case where “one size doesn’t fit all!”
Individual Sales Training is aimed at developing specific skills and procedures for each individual banker. This training starts with an upfront assessment of each banker to identify their sales strengths, weakness and knowledge gaps. Once this assessment is completed, a customized training program is developed for each banker. This assures that each banker gets exactly the sales training they need to become the dominate banker in the market. No more and no less.
When being second just isn't good enough!