For years, just about every bank had “Training & Development Departments” that were responsible for coordination and conducting staff training. These Training and Development Departments (often called T&D) could range for one “training coordinator” to massive departments with dozens of internal and external trainers. Unfortunately, most T&D Departments spend the majority of their time and money focusing on the “training” side of their jobs rather than the “development” side. So what’s the difference between training and development? Here are a few key differences…
1. Event vs. Solution…Training is always an event. Whether online or classroom, training is always treated as an event that bankers must carve out time to focus on. Development is subtle and is more focus on providing a solution that will help the banker perform in certain situations and conditions.
2. One & Done vs. Ongoing…With training you set aside some time for the training event and when it’s completed, it’s done. Even if there is some follow up after the training, to the bankers, it still feels like the event is done. Development is more ongoing, evolving and expanding to correct the next issue or challenge.
3. Fixed vs. Flexible…Despite every effort to tailor and customize training, when it is delivered it is fixed and does not change. And those additional training issues that surface during training are often delayed for the next training event. Development is flexible and can adapt and changed based on the immediate needs of the bankers.
When banks choose to focus on training, they hope the training sessions will give their bankers everything they will need to do their job. But when banks focus more on development, they know the process is flexible enough to be adapted to meet today’s needs as well as future banking needs.
If you would like to learn more about how development can help your bankers improve their sales performance, please contact me.
Sales Performance Coach